A comparison of younger and older baby boomers: investigating the viability of cohort segmentation

Authors: Timothy Reisenwitz, Rajesh Iyer
Journal: Journal of Consumer Marketing
Volume: 24
Issue: 4
Pages: 202-213
ISSN: 0736-3761
DOI: 10.1108/07363760710755995
Publisher: Emerald Group Publishing Limited

Also See Authors on Ageing.

"As we grow old...the beauty steals inward."

Emerson