Baby boom consumers and technology: shooting down stereotypes

Authors: Jenni Niemelä-Nyrhinen
Journal: Journal of Consumer Marketing
Volume: 24
Issue: 5
Pages: 305-312
ISSN: 0736-3761
DOI: 10.1108/07363760710773120
Publisher: Emerald Group Publishing Limited

Also See Authors on Ageing.

"As we grow old...the beauty steals inward."

Emerson